Chevrolet’s Use of the Bowtie Emblem
Chevrolet started using the iconic bowtie emblem in 1913. The co-founder of the Chevrolet company, William C. Durant, is credited with the concept of the bowtie logo, and there are a few different stories about its origins. One theory suggests that Durant was inspired by a design on hotel wallpaper during a visit to Paris, while another theory involves a newspaper ad for Coalettes, a product made by the Southern Compressed Coal company, which had a slanted bowtie form similar to the shape that would become the Chevrolet icon. An October 2, 1913 edition of The Washington Post is the earliest known example of the symbol being used to advertise the brand [[4]].
In 2004, Chevrolet began to phase in the gold bowtie that serves as the brand identity for all of its cars and trucks marketed globally.
The exact origin of the bowtie emblem remains a bit of a mystery, but it has become the definitive Chevrolet logo and an enduring symbol of the brand’s identity .
So, in summary, Chevrolet started using the bowtie emblem in 1913, and it has since become an iconic symbol of the brand’s identity.
Contents
- What was Chevrolet’s first logo?
- Why is the Chevrolet logo a cross?
- What does a black bow tie on a Chevy mean?
- What is the origin of the Chevrolet bowtie logo?
- When did Chevy change their logo?
- What is the difference between the black and gold bow tie on a Chevy?
- Are all Chevy bowties the same?
- What car has the oldest logo?
- Who created the Chevy bowtie?
- What is the history of the Chevy bow tie?
What was Chevrolet’s first logo?
According to the automaker, the Chevy bowtie was introduced in 1913 by co-founder William C. Durant on the 1914 Chevrolet H-2 Royal Mail and the H-4 Baby Grand. The logo was placed at the front and center of both models.
Why is the Chevrolet logo a cross?
The enigmatic cross of the logo
Durant, co-founder of General Motors. There are several theories that surround it; the most widespread, and one that Durant himself confirmed once, is that he was inspired by the pattern of the wallpaper of a hotel room where he stayed in Paris during a trip he made in 1908.
What does a black bow tie on a Chevy mean?
The black Chevy bowtie simply replaces the gold with black, while keeping the shape and design of the former.
What is the origin of the Chevrolet bowtie logo?
The story goes that Chevy co-founder William “Billy” Durant, as an avid globe-trekker traveling the world in 1908, took notice of a design on the wallpaper of a Parisian hotel that he saw as the perfect emblem to represent the Chevy brand.
When did Chevy change their logo?
From 1974 to 1982, the basic gold cross symbol was used on all vehicles in the brand. The shape was more defined in 1995, and 2004 brought more dimension. In 2013, the logo received extra texture. Despite the numerous logo changes for the Chevy brand, it maintains its famous and original bow tie or cross shape.
What is the difference between the black and gold bow tie on a Chevy?
Off the bat, the black bow tie has no specific significance behind it. It is purely an aesthetic choice, with most Chevy models able to be optioned with either the “regular” gold bow tie or the newer black one. With most Chevy models offering it as an option, the black bow tie is proving to be quite popular.
Are all Chevy bowties the same?
“Look for this nameplate” the ad proclaims above the emblem. Customers the world over have been doing so ever since. Many variations in coloring and detail of the Chevrolet bowtie have come and gone over the decades since its introduction in late 1913, but the essential shape has never changed.
What car has the oldest logo?
Peugeot (UK: /ˈpɜːʒoʊ/, US: /p(j)uːˈʒoʊ/, French: [pøʒo]) is a French brand of automobiles owned by Stellantis. The family business that preceded the current Peugeot companies was founded in 1810, is regarded as the oldest car company in the world. On 20 November 1858, Émile Peugeot applied for the lion trademark.
Who created the Chevy bowtie?
William C. Durant
William C. Durant, one of Chevrolet’s original co-founders, is credited with the concept of the bowtie logo in late 1913. That much is clear, but how exactly he came up with the idea is a little murky. Durant said he got inspiration for the bowtie from the wallpaper in a Paris hotel room.
What is the history of the Chevy bow tie?
The co-founder of the Chevrolet company, William C. Durant, was a world traveler. During a visit to Paris, he was struck by the mesmerizing design on the hotel wallpaper. He tore a piece of the wallpaper and brought it back to the States, where it served as inspiration for the Chevy bowtie logo.
