AHG Auto Service » Make » Ford » Why did Ford discontinue Focus?

Why did Ford discontinue Focus?

Why Ford Discontinued the Focus
Ford discontinued the Focus in the North American market in 2018 to shift its focus towards trucks and SUVs, as well as due to tariffs imposed by the U.S. government on exports from China, where the model was intended to be manufactured. The decision was part of a larger strategy to move away from being a full-line automaker and focus on higher-margin performance models such as the Mustang.
The European market also saw the end of Focus production as Ford rationalized its business in response to the high-cost, low-return nature of the industry and the major changes it was undergoing. The automaker decided to shrink its passenger-car lineup to only higher-margin performance models, signaling a move away from competing for low- to no-return sales.
The decline in sales of the Focus, particularly in comparison to SUVs and crossovers, also played a significant role in Ford’s decision. The forecast shift to electric vehicles over the next five years made the case for investment in a replacement compact hatchback model with an ICE-based powertrain even less convincing for Ford management.
The discontinuation of the Focus was part of Ford’s broader strategy to focus on electric vehicles, with plans to stop producing the Focus with an internal combustion engine in 2025 and no replacement model planned for the Saarlouis, Germany plant where the Focus was being produced.
In summary, Ford’s decision to discontinue the Focus was driven by a strategic shift towards higher-margin vehicles, the impact of tariffs on exports from China, and the declining sales of the model in comparison to SUVs and crossovers, as well as the forecast shift to electric vehicles in the coming years [[6]].

Will Ford ever make Focus again?

After departing the U.S. market, the new fourth-generation Focus lived on in European and Asian markets with the same popular combination of affordability, great handling, and modern looks until at least 2025. Recent reports showed that Ford will not be creating a replacement for the Focus after the 2025 model year.

What car did the Ford Focus replace?

the Escort
The Focus was Ford’s replacement for the Escort. The Mk1 was introduced in 1968, making its debut at the Brussels motor show in January that year.

Why is Ford getting rid of the Focus?

Putting it bluntly, production of the Focus will end in 2025 as Ford increasingly turns its attention to electric vehicles. The Focus will be replaced by an all-electric model. It is part of a drive by the company to have virtually all its cars electrified by 2030.

Why did Ford discontinue the Fusion?

The brand stopped production of all its sedans, which deprived people of the other two flagship models, the Ford Fiesta and the Ford Focus. Ford tried to fire up the sales with a diesel engine but failed. The dwindling sales were the main reason Ford discontinued the Ford Fusion.

What is the main problem of Ford Focus?

The most common Ford Focus problems include fluctuating engine revolutions per minute (RPM), pre-ignition at low speeds, and engine stalling.

Is A Ford Focus a reliable car?

Reliability Survey, the Focus came ninth in petrol form and 11th in diesel form – the total pool was 29 in the family car class. Based on this, the Focus is more reliable than the rival 2013-2020 Volkswagen Golf, but less reliable than the 2013-2020 Seat Leon and 2013-202o Skoda Octavia.

Which year to avoid Ford Focus?

What Are Ford Focus Years To Avoid? Some Focus model years have more issues than others, and those from 2001-2003 and 2012-2013 are cars to avoid if you are in the market for a used vehicle. Many of these models are at the center of multiple recalls and legal action.

What years did Ford Focus have bad transmissions?

Vehicles impacted are the Ford Fiesta (model years 2011-2016) and the Ford Focus (model years 2012-2016) equipped with a PowerShift transmission.

Why is the Ford Focus so expensive?

“The biggest reason is the chip shortage, which means it is very difficult for car makers to manufacture in any volume, so there are huge waiting lists.” As a result the Motorway data shows big rises in the secondhand value of popular models such as the Ford Focus.

How much is a 2024 Ford Focus?

The Ford Focus 2024 prices range from $43,450 for the basic trim level Hatchback Focus ST to $55,330 for the top of the range Hatchback Focus ST X. The Ford Focus 2024 comes in Hatchback. The Ford Focus 2024 is available in Premium Unleaded Petrol.

AHG Auto Service

At AHG, we are committed to always providing our Perth customers with the best service and benefits when it comes to their vehicle servicing and repair needs. We have over 30 passenger and commercial vehicle dealerships in WA and can handle all of your car servicing needs no matter the make or model.

Leave a Comment