Why did Lexus change its logo?

Why Lexus Changed Its Logo
Lexus decided to change its logo by replacing the traditional Lexus logo with bold “LEXUS” letters across the boot lid on all upcoming models. This change was confirmed by Brian Bolain, Lexus’ global head of marketing, who explained that the change is a way to signify that change is coming to Lexus and to catch the eye of consumers. The decision was made as part of Lexus’ new chapter under its electrification strategy, with the aim of diversifying its products to attract customers, particularly in the struggling European market [[3]].
The shift to the new logo is seen as a step to modernize the brand’s image and make a bold impact on the aesthetic of the vehicles. It is also in line with the trend of big brands making alterations over time, as seen with companies like Apple and Google. The new lettering is considered to look sleeker and more minimalistic compared to the original logo, and it is part of Lexus’ commitment to change and adapt to the evolving market.
The original Lexus logo, launched in 1989, featured a minimalist and sleek design with a polished silver “L” encased in a circle, symbolizing Lexus’ commitment to perfection and luxury. Over the years, the logo underwent subtle changes, but the essence remained the same. The new logo, with bold lettering spelling out the brand name, represents a departure from the traditional emblem and a move towards a more modern and impactful design .
In summary, Lexus changed its logo to signify a new chapter under its electrification strategy, modernize its brand image, and make a bold impact on the aesthetic of its vehicles, in line with the trend of big brands making alterations over time .

What year Lexus IS to stay away from?

This information helps them make informed decisions when buying used cars. For instance, Lexus RX350 years to avoid are between 2007 and 2015. This is because there were complaints about oil leaks, dashboard cracking, steering problems, rattling front doors, etc.

When did Lexus change their logo?

With the 2022 NX, Lexus is introducing a new design for the rear ends of its future models. The crossover was the first production vehicle to lose its Lexus logo at the back and instead receive bold “LEXUS” letters across the boot lid. It turns out, the same treatment will be given to all models.

Is Lexus just a glorified Toyota?

Everyone is well aware that Lexus vehicles are Toyota derivatives that focus on offering a more luxurious and premium ownership experience. For years, just like their Toyota counterparts, Lexus cars have been praised for their reliability, dependability, attention to detail, and comfort.

Does Lexus need a new logo?

Lexus is about to go for a range-wide change for the rear end of its vehicles. Instead of having the company’s logo displayed on the trunk lid or the hatch door, upcoming Lexus models will switch to the brand name written on the back.

Why did Lexus get rid of their logo?

The brand’s marketing boss reportedly said “this may seem like a dumb way” to signify change, “but it catches your eye.” Lexus has decided it’s time for change, both drastic and subtle.

What is the story of the Lexus logo?

Representatives of Toyota said that the logo was adoption of precise math formula. The first autos with new logo on their body were resented in 1988 at the Chicago, NY and LA Auto Show. The Lexus logo features a steel gray theme which depicts creativity, perfection, sophistication and modernity.

What does the symbol of Lexus mean?

A simple silver-grey finish on a stylized “L”, surrounded by an oval that could be the outline of the earth, or simply the representation of a circuitous route that has brought you there and back again in your Lexus.

Is Lexus just a rebranded Toyota?

Lexus is the luxury branch of the Toyota parent company. However, Lexus and Toyota aren’t exactly the same brand, even though they share some platforms and components. In fact, some Lexus vehicles are even manufactured in Toyota factories in North America and Japan.

Is Lexus still owned by Toyota?

Yup! Lexus is owned by the Toyota Motor Corporation and is headquartered in Japan alongside Toyota. Lexus models were primarily built in Japan until 2003, when the Lexus RX 330 was built in Ontario. The Lexus brand has manufacturing plants all over the world producing luxury vehicles for Brandon drivers to enjoy.

Why did Toyota choose the name Lexus?

Theories of the etymology of the Lexus name have suggested it is the combination of the words “luxury” and “elegance”, and that it is an acronym for “luxury exports to the U.S.” According to Team One interviews, the brand name has no specific meaning and simply denotes a luxurious and technological image.