Why is Ford discontinuing the F-150 Lightning?

Why Ford is Discontinuing the F-150 Lightning
Ford has discontinued the production and shipping of the F-150 Lightning electric truck due to a potential battery issue. The automaker is currently investigating this problem, although there have been no accidents or injuries associated with it in customer use. The production halt is a result of a vehicle displaying a potential battery issue during pre-delivery quality inspections, and Ford is holding vehicles while they investigate. There is no specific timeline for when production of the highly popular EV will resume.
Additionally, Ford has announced price cuts for its F-150 Lightning truck, reducing the listed price on some trims by almost $10,000. The company’s most affordable Pro trim has been reduced from its previous MSRP of $59,974 to $49,995, and its highest Platinum with extended-range battery has dropped from $98,074 to $91,995. These price cuts are possible thanks to improvements at Ford’s Rouge Electric Vehicle Center.
The production halt on Ford’s electric F-150 Lightning is expected to last for a few weeks. The Lightning has been a best-seller in its category, but it will face intense competition later this year when GM begins production of the Chevrolet Silverado EV. Ford recently stopped production on the electric F-150 Lightning pickup because of the possible battery problem, and a return to production could take a few weeks.
In addition, Ford has cut planned production of its all-electric F-150 Lightning pickup roughly in half for the next year, marking a major reversal after the automaker significantly increased plant capacity for the electric vehicle in 2023. This decision is a response to slower-than-expected EV demand, as prices and interest rates remain high, although sales of the F-150 Lightning have steadily increased this year.
The potential battery issue and the adjustments in production and pricing indicate the challenges Ford is facing with the F-150 Lightning, but the company is actively working to address these issues and improve the vehicle for its customers.

Why did Ford stop making the F-150 Lightning?

Last month, Ford said it would reduce production of its F-150 Lightning, as demand for electric vehicles (EVs) has been lower than expected.

Is the electric f150 selling well?

Ford told suppliers in December that it planned to produce about 1,600 F-150 Lightning EV trucks per week starting in January, roughly half of the 3,200 it previously had planned. Ford sold 24,165 F-150 Lightning trucks last year in the United States, up 55% over 2022, out of about 750,000 total F-150 U.S. sales.

Why is Ford shutting down EV production?

Doing now you might be thinking do people hate this truck. Why would it not sell. Well what if I told you Ford themselves secretly hate the EV. Push.

When can i order a 2024 Ford Lightning?

Can I order a 2024 Model Year (MY) F-150 Lightning? More information about ordering a 2024 MY F-150 Lightning will be available in early 2024 on ford.com. You can also visit your local Ford Dealer.

Does the F-150 Lightning qualify for tax credit?

Some of those on the list, including every Rivian, come with only half the full credit, or $3,750, while others get the whole amount. One of the remaining vehicles eligible for the full $7,500 tax credit is Ford’s F-150 Lightning, a full-size pickup based on its popular gas-powered F-150.

Did Ford lose $36,000 on every electric F-150 Lightning sold?

The F-150 Lightning drew oohs and aahs from the press when it was unveiled in May 2021. Yet the electric pickup has been plagued with defects that have required recalls. It sold a mere 24,165 Lightnings last year and lost roughly $36,000 on each EV in the third quarter.

Is Ford losing money on electric vehicles?

The bad news. Here’s the kicker about Ford’s record EV sales: The company is still burning cash on each EV that rolls off its production line. In fact, Ford previously estimated its EV business unit, Model e, would lose roughly $4.5 billion in 2023.

Is F-150 Lightning selling well?

Ford sold just over 24,000 Lightnings last year, up 55% from 2022. But dealers are reporting slower sales and rising inventories on the electric truck, which starts at just under $50,000. Electric vehicle sales overall grew 47% to a record 1.19 million last year, according to Motorintelligence.com.

Is Ford cancelling electric vehicles?

Ford is increasing production of its Bronco SUV and Ranger pickup, while cutting production of its all-electric F-150 Lightning, the automaker said Friday.

Why is EV not the future?

Auto execs who were once trumpeting the potential of electric cars are even publicly acknowledging that EVs aren’t working. Industry analysts have pointed to several reasons for the slowdown, including insufficient charging infrastructure and a lack of affordable EV options.